Be Part of Mag Pinggang Pinoy Tayo Campaign

The country has been facing the rise on the number of underweight and overweight Filipinos for more than 20 years. The World Health Organization (WHO) defined this phenomenon as the “Double Burden of Malnutrition” or the “prevalence of both undernutrition and overweight in the same community, nation, or region.”

To address this problem, our government launched the Pinggang Pinoy® campaign in 2014. Pinggang Pinoy® is an easy-to-understand food guide showing proper food group portioning on a per-meal basis. This reflects the principles of MOderation, VAriety and BAlance (MOVABA) to promote healthier eating habits.

Solving the Philippines’ Double Burden of Malnutrition should be a collaborative effort between the public and private sectors as it is not an easy feat. With this, Ajinomoto Philippines Corporation partnered with government agencies to conduct education programs to raise awareness and promote the practice of Pinggang Pinoy® in malnutrition hotspots, where incidences of Double Burden Malnutrition are high. This training was given to homemakers/mothers who have malnourished (underweight, stunting, wasting, overweight and obese) school-aged children.

The pilot run resulted to improvements of the knowledge & attitudes of households related to the practice of Pinggang Pinoy® within target areas. However, behavior changes towards healthier eating habits remains to be a challenge. The program uncovered a number #MalnutritionTraps that some Pinoy households easily fall into. The following #MalnutritionTraps provide a picture of how unhealthy eating habits may lead to Double Burden of Malnutrition:

1 – Overconsumption of carbohydrates: Voracious rice eaters can easily fill half of their plates with rice. Others have pandesal & noodles as regular meal deprived of other nutrients derived from a well-balanced meal.

2 – Under consumption of vegetables and/fruits: It is common for some to be content with rice & meat to satisfy their hunger and skip/take insufficient amount of vegetables/fruits. Fact is, the variety of colors found in Glow foods are important sources of vitamins & minerals to sustain our energy & keep us from getting sick.

3 – Overconsumption of protein: Typical Filipino “SILOG” meals include double serving of proteins (e.g. Tapa+Itlog, Tocino+Itlog, Longanisa+Itlog, Bangus+Itlog). Eating different kinds of protein is fine for as long as they are taken in moderation. We must also avoid protein dishes served high in fat, cholesterol and sodium.

To help Filipinos break free from #MalnutritionTraps, Ajinomoto’s Culinary Nutrition Team prepared Healthy & Delicious Pinggang Pinoy® Recipes, downloadable through Busy and budget-restricted homemakers will also find these Pinggang Pinoy® recipes useful because all are easy-to-do and affordable (P250/day for family of 5).

For updates about Mag-Pinggang Pinoy® Tayo!, visit and

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19 thoughts on “Be Part of Mag Pinggang Pinoy Tayo Campaign

  1. Aiza Gregorio says:

    Wow ang gandang campaign na ito.. More about healthy food ?? nakakatuwa dahil kahit papanu ay mababawasan ang mga malnutrition lalo ma sa mga province..

  2. Joanne Q Tabuelog says:

    Health is wealth that’s why we need to improve our knowledge on proper ways to be healthy and how to be avoid problems like malnutrition and many more.

    Thanks for this article. ❤️

  3. Angelie Namindang says:

    Thanks for sharing this mommy.. This is really helpful, lalo na sa ating mga Filipino na hindi maganda ang eating habit. Kaya po dumadami ang over weight at malnutrition sa ating bansa.. Maganda po ang adhikain na ito ng Aji No Moto para maiwasan at malaman ng mga kabataan ngayon ang tamang nutrients na kailangan ng ating katawan para laging malusog at hindi sakitin at hindi maging over weigth ang mga tao at bata..

  4. Rubelyn alibio says:

    “I support #MagPinggangPinoyTayo campaign to help fellow Filipinos break free from #MalnutritionTraps!”

  5. Jaymee Palanca says:

    Magandang panukala po ang Pinggang Pinoy campaign para malaman ng mga pinoy ang tamang balanse ng pagkain… Ito un silbing nagguide sa atin sa proper nutritional meal.

  6. Joanna tarona says:

    Agree of it! Isulong dpat yan karamihan sa mahihirap baba ang timbang talaga kulang sa pagkain or financial problem kaya minsan tipid sa pagkain dahil nadin sa mahal ng bilihin..kaya minsan ang bata nakatulala na dahil lipas sa gutom or ala pa pagkain..madaling magkasakit or mahawa ng sakit dahil walang sapat na bitamina ang kinakain .. minsan sa mahal ng bilihin imbes na mag gulay na may sabaw,chicharon nalang inuulam dahil mas mura at madali lang.
    Maraming kabataan din ang nakakagawa ng masama dahil sa gutom..kaya pabor ako jan

  7. Arlene Bejosano says:

    Sana dumami pa ang ganitong proyekto na Hindi lang nakakatulong nagbibigay awareness pa.

  8. Josephine baltazar says:

    Malaki maitutulong ng programang ito para maiwasan ang pagkakaroon ng sakit ng mga bata ng dahil sa mga Hindi sapat at maling pamamaraan ng pagpapakain sa mga bata

  9. Karen A. Acut says:

    This is a great news! Good thing there is Pinggang Pinoy program from the government which can help a lot of Filipinos.

  10. matet fronda says:

    “health is wealth”
    nowadays most of the children wants junk foods instead of healthy and nutrional foods but by adding ajinomoto it will surely “TAOB ANG ISANG KALDERONG KANIN”…I use it everyday…?

  11. Cecilia De Leon says:

    Yes. Sana mapanindigan ko din itong pinggang pinoy para sa mga anak ko. Maraming salamat po sa tips. Para laging healthy ang mga babies ko.

  12. Stephanie Raval says:

    I think we belong to Malnutrition Trap#1. We are voracious rice eaters. 🙁 Thank you for sharing this. This is a great campaign. It helps us become aware of the food that we eat. Every Filipino family should practice Pinggang Pinoy.

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