If it’s worth any consolation, 2020 has been such an inventive year for the beauty community. The beauty world has been constantly introducing big ingredient innovations we’ve never seen possible before. Just take a look at the micellar and collagen trends that were only thought to be beneficial for the skin but are now being sought after for hair. Who knows what’s next? And yet here we are again.
Who would have thought that the food we eat 3x a day would be the newest trend that’s about to take over the beauty shelves, especially the hair care section?
Enter, rice oil — the underrated hair beauty secret of ancient Japanese women, and now Filipinos are bound to experience its powerful benefits.