Mom Influencers: Empowered by Motherhood in the Age of Social Media

Women are a mighty force and power. Gone are the days of suppression and oppression, inequality, and injustice among women. Women nowadays are as empowered as men and they enjoy their right to control and benefit from the resources, income, assets, and their own time. Their ability to manage risk and improve their economic status and well being is now being recognized.

When women become mothers, they become even more empowered. The more responsibilities are at their hands, the better they become at life in general. Their voices become louder allowing them to take initiative and contribute meaningfully to the community.

Motherhood is very empowering as mothers bring forth life in the world. They raise their kids and how these children turn out to be, is the reflection of the values and principles that are taught to them by their Moms. Moms are empowered by motherhood because it teaches them to be nurturers, protectors, and good examples for their kids.

According to statistics, there are 3.8 B women in the world and 2 Billion of them are mothers. This is one good reason why there is an increase in the market of the so-called MOMFLUENCERS or Mom Influencers in the field of social media marketing.

Brands trust Moms for their ability to sway other parents, fellow women and mom influencers, and a great number of netizens and followers. Mom is the most powerful when it comes to both traditional and social media or online marketing and advertising because of their wide audience and reach. When a Mom started a conversation, it does not only travel from one mom to another but to people whom they interact daily from the neighborhood, from the office, their school friends and even to the younger market, because people look up to Moms and the young generation values every word that a Mom says.

Moms belong to many groups, online and offline and their reach is larger than any other consumer segment. They also have stronger purchasing power than any other group. Their tremendous reach and influence make them powerful and that power converts to trust from among brands, parents, and consumers. Mom influencers are actual Moms who are living and experiencing exactly what you are living and experiencing, thus followers can relate to her on a personal level.

Moms work organically, as an influencer and a blogger. Their content is authentic and their social media feeds are genuinely engaged. No one wants to mess with Moms, anyway. Moms know better because they have been there and they have done that. Their hands-on experiences with a lot of things made Moms the “new media.” 

Moms are not afraid to say anything and everything. They are opinionated and every word Moms say makes sense and they are open to telling their own stories from the most horrible to the most successful ones which make them excellent content producers that brands are looking for.

Mothers create heartfelt, relatable stories of life. The wit combined with the heart makes every Mom great storyteller and the most in-demand social media influencers of today. 

By 2020, the influencer marketing industry is forecasted to swell to more than $5 Billion, that’s 10 times higher than the 2015 forecast. Even if we are now living the new normal because of the pandemic, Mom’s influence will not be taken for granted. In fact, their demand will definitely be higher as most people stay at home and Moms know best when it comes to anything and everything related to the home.

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26 thoughts on “Mom Influencers: Empowered by Motherhood in the Age of Social Media

  1. Jairo Labiste says:

    This is so true, Mothers is our first love, Our moms help us to be the best person or version of ourselves. They wanted us to live a healthy life. I would like to thank all of the mothers out there for the knowledge that we obtain and we will treasure it to our heart.

  2. Jan Darren Guiwan (KapampanganTraveller) says:

    The strong and growing online community for Moms has truly flourished and has provided proven support among members. I agree that mothers have strong purchasing power. Women choose and decide better on obtaining a product or service. My late mom was like this too, and I missed her much.

  3. says:

    Indeed, the most diifficult job is being a mother. And despite of all the hardships, it’s good to see that most moms can adapt to this modern world by using different platforms. Also, the help of fellow moms with same dilemma is a great factor too.

  4. Pinaynursemeetsworld says:

    As a mom, I should say that we are more honest, true and practical than the rest of the population because we always wanted to bring the best in our kids. We want to make sure to keep our families safe and healthy all the time and it reflects on our blog topics and choices as well.

  5. Pinaynursemeetsworld says:

    As a mom, I should say that we are more honest, true and practical than the rest of the population because we always wanted to bring the best in our kids. We want to make sure to keep our families safe and healthy all the time and it reflects on our blog topics and choices as well.

    • Antoniette Sanchez David says:

      Ganda nitong shinare mo ma lalo na sa mga mommies na mag uumpisa mag simula sa pag bablog para sa kanilang mga anak

  6. Rheo says:

    Mother’s has a pure love that no one can give a child. motherhood is very important to children because without the support of mother i think the child woul feel incomplete.

  7. Dominique says:

    This was very informational. I don’t really follow momfluencer unless they’re talking about food and crafts. I find moms to be multiskilled be it in their personal life or at work.

  8. WanderWoMom says:

    I’ve been working with brands since 2014 and I dont think of myself as an influencer. nun una feel ko yung word then i realized ayaw ko kasi ewan ko iba na ang dating niya ngayon, i call myself blogger lang. since that was im initially into naman talaga.

  9. Ivan Jose says:

    I think moms are some of the most authentic people on social media because what they share are all based on experience so they’re easily relatable.

  10. Rae says:

    TBH, the traditional media are all hands down to their mainstream mommy actresses. Today, I look into mommy bloggers even more as I find them very genuine!

  11. Jayne says:

    No one beats our moms! Seriously they’re working 24/7 tirelessly with so much love to give even sometimes we take them for granted. This will help giving new moms advice and even best brands moms can trust. It’s actually really helps as well to empower future moms!

  12. blair villanueva says:

    Mothers are great influencers and great spenders (in a good way). I don’t trust mainstream model Moms being pushed by the media coz most of them are staged.

  13. Christian Foremost says:

    The mommy niche is the blogging industry is quite big and brands reach out to mommy bloggers because they are the trusted head and budgeters of the household. I think this is a great time for mothers out there to try blogging if they want earn on the side and have fun.

  14. Polly says:

    Mothers are a force to be reckoned with – even online! In fact, most blogs that I stumble upon to are mommy blogs AND it is their blogs that I always sought after whenever I need to read ‘reviews’ specially about home & beauty products – they’re more reliable. They’re also generous with information.

  15. Hazel says:

    I like the concept of momfluencers!! Even though i’m not a mom, i take any advice seriously given by my mom friends.. i felt they’re so much experienced with a lot of things despite being in the same age group. They have a powerful influence to their peers definitely.

  16. Franze Garcia says:

    In these times, as per my observation, the community of blogger moms has been expanding and growing over the time which I agree a sign of being an empowered not just a women but aslo motherhood. Hindi lang nagpapaka housewife, pero gumagawa din ng paraan sa buhay. Salute.

  17. Mumshie Nica says:

    I’m happy that I have started and pursuing my blogging life as a mother. I am not a professional blogger but I am gaining a lot of knowledge from other mommy bloggers. ❤️

  18. may palacpac says:

    Oh, I totally agree. I’m quite surprised, actually, that despite my humble following (compared to other bloggers with thousands), I get messages from time to time from other moms who thought about what I said or who considered my recommendations. That’s why I’m very, very careful about what I say nowadays on the blog and on my FB page. Integrity is a must for me.

  19. Wendy says:

    i didn’t realize na ang laking sector ng industry pala sya. like mamshie wondermomma, i also have a little bit of aversion towards the term influencer hahaha… i love to call myself content creator:-)… but yes, back to moms, more relatable kasi ang mga mommies sa mga brands na ginagamit nila.

  20. Adam Blogs says:

    Some of the mom influencers are close to my heart and I can definitely see how they are consistent on providing good content in our community as influencers and Bloggers. One day, I hope to convince my mom to start sharing her story as a mother and soon Blogging as her hobby.

    • Manilyn Inciso Dacut says:

      This is so true..napaka laking ambag po sa Social media ng mga Mom influencers..thanks for sharing.this mommy.

  21. May says:

    I do post blogs about my mom life, too, but super rare. I usually do travels and food reviews, and I plan to share the experience soon with my daughter when she gets older. I will be following your blog for inspiration! ❤️

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