What is the Secret of Filipina Celebrities in Maintaining Their Damage-Free, Long Hair

If you randomly survey Filipinas on their gold standard of beautiful hair, chances are, you will get the answer of long, straight, and shiny hair. In the Philippines, long hair is put on a pedestal (hence the compliment haba ng hair), not solely for its beauty, but also because of how challenging it is to maintain.

The truth about long hair is that it’s more susceptible to damage and breakage. Women who grow their hair long would have more frequent trips to the salon to get a trim or a treatment just to keep hair damage at bay.

But the lifelong question is — is this really the fate of women who love to keep their locks long?

New Pantene Long Hair Solutions just unlocked the secret to damage-free hair.

Pantene has just unlocked this age-old secret ingredient that keeps long hair beautiful and strong, and it lies in the power of the rice oil essence. From a 2000-year old Japanese tradition of using rice water to wash hair to keep long hair beautiful, Pantene distilled and extracted the rice oil essence in Wakayama, home to the Aragi-jima Rice Terraces, and blended this ingredient with its Pro-Vitamin formula.

The New Pantene Long Hair Solutions with Pro-Vitamin Formula & Japanese Rice Oil Essence contains Pro-Vitamin B5 to help fortify the lipids inside each hair strand while the Japanese Rice Oil Essence strengthens its outer coating. It ultimately repairs damaged hair and keep it protected from external factors, allowing the hair to grow longer, stronger, and beautifully smoother.

Take a look at these Pantene girls who discovered the #PanteneLongHairSolutions that finally gave them the freedom from their hair-damage worries.

Sofia Andres shares on her Instagram post, “Growing up, I always found maintaining long, healthy hair difficult to achieve because I thought long hair came with split ends and damage. But now, I’m excited that I can finally grow my hair without worrying about damage!”

Continue reading

Say Goodbye to Hair Damage with Haircare’s Newest Rice Oil Essence Trend

If it’s worth any consolation, 2020 has been such an inventive year for the beauty community. The beauty world has been constantly introducing big ingredient innovations we’ve never seen possible before. Just take a look at the micellar and collagen trends that were only thought to be beneficial for the skin but are now being sought after for hair. Who knows what’s next? And yet here we are again.

Who would have thought that the food we eat 3x a day would be the newest trend that’s about to take over the beauty shelves, especially the hair care section?

Enter, rice oil — the underrated hair beauty secret of ancient Japanese women, and now Filipinos are bound to experience its powerful benefits.

Continue reading