Mang Inasal hailed as ‘best-tasting chicken inasal’ in the Philippines

2023-05-264 Comments

Mang Inasal Chicken Inasal is recognized by Filipinos as the best-tasting grilled chicken in the country, based on a recent imagery survey conducted by a third-party market research agency.

Held from November to December 2022, the nationwide study asked 800 consumers which grilled chicken they consider best tasting, among other characteristics. Results showed that over 90% of the respondents pointed to Mang Inasal as having the best-tasting grilled chicken among 40 other brands of the consumers were aware of.

“It’s inspiring to know that the people appreciate what we have been working hard for at Mang Inasal for the past 20 years — which is to give our customers the best-tasting Chicken Inasal every day,” said Mang Inasal Business Unit head Mike V. Castro. “This will surely keep us going in serving more Ihaw-Sarap meals and Unli-Saya moments to all our customers.”

To mark this special milestone, a new video advertisement was produced, featuring Mang Inasal’s long-time brand ambassador, Coco Martin.

According to Ciara Magallanes of Mommy Diaries PH, Mang Inasal Chicken Inasal has been their family’s favorite because of its incomparable flavor. Magallanes shared, “It’s perfectly grilled and always best to be enjoyed with Mang Inasal’s unlimited rice.” Continue reading →

Mang Inasal Honors Moms with Special Mother’s Day Treats

2023-05-123 Comments

Mang Inasal, the country’s Grill Expert, continues its year-long 20th-anniversary celebration by giving moms back-to-back treats this Mother’s Day.

“We want to make all our mommy customers feel how much Mang Inasal values them and their support to us over the past two decades,” said Mang Inasal business unit head Mike V. Castro. “We will make them enjoy their Ihaw-Sarap favorites and Unli-Saya experience whether dine-in, takeout, or delivery.” Continue reading →

Mang Inasal Customers Celebrate National Halo-Halo Blowout

2023-04-20Leave a comment

Mang Inasal Extra Creamy Halo-Halo was enjoyed by customers across the Philippines during the celebration of Mang Inasal National Halo-Halo Blowout last April 16.

“We thank all our beloved customers nationwide for making the Mang Inasal National Halo-Halo Blowout a success,” said Mang Inasal Business Unit Head Mike V. Castro. “It is a heartwarming sight to witness families and barkadas getting together for our special one-day event. We’ve seen happy faces in our stores while they enjoy their favorite dessert and it’s a great validation for us to keep on giving our customers the best halo-halo they deserve, especially this summer season.”

As part of its year-long 20th-anniversary celebration, the Mang Inasal National Halo-Halo Blowout gave customers a ₱20 discount for its Mang Inasal Extra Creamy Halo-Halo Small (12oz).

Mang Inasal brand ambassadors, Coco Martin and Jane de Leon also joined the celebration by visiting Mang Inasal branches in SM Fairview and Ever Gotesco Commonwealth, respectively. Continue reading →

Celebrate “Summer Sarap” with Mang Inasal Extra Creamy Halo-Halo

2023-03-08Leave a comment

Mang Inasal, the country’s Grill Expert, ushers in the summer season with its best-selling Extra Creamy Halo-Halo.

Jumpstarting the “Summer Sarap” campaign is a TV commercial that features Mang Inasal brand ambassador Dimples Romana enjoying the Mang Inasal Extra Creamy Halo-Halo while dancing to the tune of “Mas Macrema” — a fun twist to the 90s hit song Macarena. The song emphasizes the extra creamy milk that makes the Mang Inasal dessert’s blend of ingredients even more delicious.

“Halo-Halo is truly every Filipino’s favorite especially during summer. This is why we’re excited to celebrate summer offering our customers the Solid sa Sangkap, Extra Creamy Sarap Halo-Halo,” said Mang Inasal business unit head Mike V. Castro. “This forms part of our 20^th anniversary celebration which highlights the commitment of Mang Inasal to continuously provide food superiority and the best value for money to our customers.” Continue reading →

Mang Inasal features Jane de Leon in New Chicken Inasal Campaign

2023-02-07Leave a comment

Look who’s in the house . . .

Mang Inasal, the country’s Grill Expert, kicks off its year-long 20th Anniversary celebration with a new Chicken Inasal campaign highlighting the product’s unique Ihaw-Sarap taste and big serving.

The new campaign is topbilled by fast-rising star Jane de Leon who will also appear in a TV commercial enjoying the 2-in-1 sa Laki, Tagos ang Ihaw-Sarap Chicken Inasal.

“Mang Inasal welcomes Jane de Leon to our family of endorsers as she perfectly embodies aspects of Mang Inasal’s brand personality,” said Mang Inasal Business Unit head Mike V. Castro. “Jane is simple, fun, and passionate about what she does. And just like our Chicken Inasal, she is now part of our customers’ daily source of happiness.”

Similarly excited with the partnership, de Leon admitted to being a Mang Inasal fan since childhood.

Mang Inasal Chicken Inasal is one of my comfort food since I was a kid,” said de Leon. “I associate Mang Inasal with happy moments in my life and joining the Mang Inasal family really puts my 2023 as my happiest.” Continue reading →