The beauty industry is thriving this year, most especially in the Philippines. With so many beauty brands coming into the market this year, more and more consumers want something natural and effective. Customers are more specific on what they want and are more knowledgeable about how to maintain their skin. With that, Korean Beauty, more widely known as K-Beauty is very popular in the Philippines as it focuses more on a healthier skin regimen using only ingredients derived from nature.

And this is why natural Korean skincare brand “So Natural” is launching in the Philippines. So Natural was founded in 2007, a beauty company that sells their products exclusively online. So Natural focuses on intensive research and product development as well as providing great and effective products for their customers.

So Natural believes in strengthening the natural properties of our skin, inspired by nature and formulated carefully. So Natural believes in the philosophy of a healthy, beautiful skin is best achieved through using products that is gentle to our skin.

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