The Jollibee Group launched last March 16 its Global Sustainability Agenda dubbed Joy for Tomorrow, which aims to further strengthen the company’s commitment to sustainable business practices.
While Jollibee Group has made significant strides over its 45-year history in various social and environmental projects, it is now purposely integrating all its sustainability efforts into a more cohesive framework that unites the Jollibee Group community, including employees, business partners, suppliers, vendors, and other stakeholders, toward a set of shared sustainability goals.
With Joy for Tomorrow, Jollibee Group stays true to its mission of bringing the joy of eating to everyone, acknowledging that this mission extends not only to its customers and stakeholders today, but also to future generations. The company recognizes that it must use its global scale, resources, and expertise to help usher in a more sustainable future for society and the planet.
“Our challenge in Jollibee Group is how to sustain our success while creating a positive impact on our society and planet. As one of the fastest growing restaurant companies in the world, and with our vision to become one of the top companies in our industry, we recognize that we have a significant role and responsibility in impacting positive change,” said Jollibee Group President and CEO Ernesto Tanmantiong.
The Joy for Tomorrow Sustainability Agenda centers on three pillars namely Food, People, and Planet. These pillars consist of 10 focus areas: Food Safety, Food Quality, Nutrition & Transparency, Employee Welfare, Farmer’s Livelihood, Community Support, Good Governance, Packaging & Recycling, Waste Reduction, and Energy & Water Efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).