Since the first Cebuana Lhuillier pawnshop was opened in 1953 (previously known as Agencia Cebuana)[KJ2] , the company has continuously provided Filipinos with ease and comfort, especially when it comes to financial access. [KJ3] More than seven decades after, Cebuana Lhuillier, remains to be a household name in the country, as it has established a strong presence in Filipino lives as the leading microfinancial services provider.
By operating close to 3,500 branches nationwide, the company has successfully reshaped the financial landscape and elevated societal access to financial products and services in many ways possible.
Over the years, the company has strategically positioned itself at the intersection of financial and social impact, therefore transcending traditional business boundaries. It has redefined the role of a f[KJ4] inancial institution as it embraces a multifaceted mission that goes beyond conventional norms. At its very core, Cebuana Lhuillier consider microfinance as a social mission rather than a business of numbers, thereby assisting Filipinos in every step of their financial wellness journey.
Moreover, the company has also launched several[KJ5] corporate social responsibility (CSR) initiatives and specialized projects that uplift Filipinos, the company has shown its deepest intentions of helping Filipinos in the many facets of life. Aside from pushing financial wellness, Cebuana Lhuillier also advocates for education and champion sports development.
“We purposely continue to develop new products and services that we know will help uplift lives of Filipinos. We believe that our market is capable of making smart financial decisions if provided access to good products. Aside from that, we also champion education and sports as we believe that these are good tools for people to improve their lives”, says Jean Henri Lhuillier, Cebuana Lhuillier’s President and CEO.
A Proponent of Financial Wellness