Pru Life UK, together with its community investment arm in Asia and Africa, Prudence Foundation, and Junior Achievement (JA) Philippines, has certified over 2,400 teachers to teach financial education under the 2022 Cha-Ching Curriculum Financial Accreditation (CCFA) program for the school year 2021-2022.

Cha-Ching was introduced back in 2011 as an online, interactive platform to promote and teach children about the four money-smart concepts – Earn, Save, Spend and Donate. In 2016, Pru Life UK partnered with JA Philippines to have the Cha-Ching Curriculum, using the already successful Cha-Ching Money Smart Kids materials, integrated in the Edukasyon sa Pagpapakatao (Values Formation) subject of Grade 4 students, in coordination with the Department of Education (DepEd).
The objective is to provide an organized approach and structured lesson plans for teachers to ensure good learning outcomes for the students. It is also meant to adopt timely and proactive measures to intensify the integration of financial literacy in the K to 12 basic education system curriculum in the country. Continue reading



