Cuteness Overload: #BabyMarathon Celebrates Lazada’s 2nd Super Brand Day with Pampers

It’s no secret that babies are unstoppable at play. In fact, they can run the equivalent of a marathon in a week! The only thing hampering their fun: wet,lawlaw diapers.
To celebrate the babies’ prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top-selling diaper brand Pampers, are joining hands to produce the first-ever virtual #BabyMarathon.
This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29. For one day only, Super Brand Day allows customers to discover the best of what a brand offers, which include exclusive vouchers, limited edition products at its best prices and even offline events.

Be Part of the Record-Breaking #BabyMarathon with Seve 
The 42-minute #BabyMarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, son of Filipino celebrity and Pampers ambassador Toni Gonzaga.
There will be five winners in the Philippines who get a chance to win a 6-month supply of Pampers diapers plus a grand winner of Php 30,000 cash. 

Ready, get set, go!
All diapering babies aged 5 months and above are welcome to join Lazada and Pampers in creating this one-of-a-kind record! The virtual #BabyMarathon video featuring all the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on August 29.

You can join the fun in two ways:

  • Take a video of your baby walking, playing or running about in their Pampers diaper and post on social media using the hashtags #PampersxLazadaPH, #BabyMarathon and #SuperBrandDay
  • You can also join our professional crew at Gymboree Greenbelt 5 on August 27, 2018, to film your little one in action during the #BabyMarathon celebration.

Registration for the #BabyMarathon event in Gymboree is required in advance. Check the Pampers and Lazada’s social media accounts to find out more. 
Unlock a marathon of Pampers Deals on Lazada
To help babies enjoy their weekly marathons free from wetness and the discomfort oflawlaw diapers, Pampers has put together a series of exclusive offers up to 35% off:

  • Pampers Baby Dry Diaper New Born 40s – 2 Packs for Php 367.58
  • Pampers Baby Dry Diaper Pants Medium 34s – 4 Packs for Php 1,011.84
  • Pampers Baby Dry Diaper Pants XXL 42s – 3 Packs for Php 1,257.90
  • Pampers Baby Dry Diaper Pants XL 52s – 3 Packs for Php 1,347.75
  • Pampers Baby Dry Diaper Pants Large 30s – 6 Packs for Php 1,512

Lazada Philippines Chief Executive Officer, Ray Alimurung said: “We are proud to be partnering with Pampers, one of the world’s leading diaper brands. This #BabyMarathon video collaboration excites us as this allows both brands and our customers to connect in the online and offline space. The campaign also strengthens Lazada’s continued commitment to be a one stop shopping destination for all baby’s needs.
Akhil Meshram, Pampers Philippines Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #BabyMarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.”
For more information on Super Brand Day, visit Lazada mobile app and its social media pages.
For more information on Pampers, visit and its social media pages.

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